International partnerships flourish when there is shared pace, shared standards, shared responsibility
Italy thrives on relationships and local knowledge. Italy executed with proximity, precision and responsibility.

We help international partners bridge that naturally — without friction.

Our travel concierge approach ensures:

• direct communication with the best Italian suppliers, without intermediary layers
• alignment between global expectations and local execution
• transparency without overexposure
• accountability on the ground

You retain your reputation.
We manage the proximity.

Italy is meaningful, and we make it seamless.

For private clients we provide:
• calm coordination
• thoughtful access
• meaningful encounters
• clarity without complication

Discretion, timing and taste matter.

We operate at the source — working directly with places, people and families who shape Italy from within.

This allows our clients to move with ease, discretion and confidence — whether they are designing journeys, rewarding teams, or hosting private celebrations.

When Italy matters, proximity matters

Italy is not a destination that can be managed remotely.
It is layered, regional, relationship-driven — and often opaque to those outside.

La Prima Fonte was created to solve a simple but critical problem:
How to deliver exceptional experiences in Italy
without relying on distance, templates or second-hand knowledge.

We begin with listening

Every collaboration starts with understanding the context —
not the format, not the schedule.
We take time to understand:

• who the experience is for
• why it matters now
• what must feel effortless — and what must remain unseen

STEP 1

We work through alignment

Not every request leads to a project.
We ensure that:

• expectations are realistic
• the pace is right
• the experience can be executed with integrity

Alignment allows us to protect both our clients and our partners.

STEP 2

We curate access, not options
We don’t work through catalogs or pre-built itineraries.
Each proposal is:

• limited
• intentional
• based on direct relationships and local knowledge

Our role is not to present choices —
but to open the right doors.

STEP 3

We prepare thoroughly and stay discreet

Once a direction is agreed, we handle the complexity quietly.

• coordination
• confirmations
• timing and alternatives
• cultural nuances and logistics

So our clients can focus on what matters — not on operations.

STEP 4

We believe aftercare is part of the service

An experience does not end when it concludes.

We take care to:

• close journeys with attention
• remain available beyond delivery
• build continuity, not transactions

STEP 5

Our national coordination is always grounded in:

• direct regional relationships
• verified local partners
• structured oversight
• real-time operational presence

We do not operate through anonymous supplier chains.
Even when journeys span multiple regions, each component is built on trusted, long-standing contacts.

This is why our immersive experiences are concentrated in a territory we know intimately:

• families and estates we visit personally
• artisans and hosts we work with directly
• landscapes and communities we understand beyond logistics

It allows us to design encounters that are truly lived — not staged.

For private celebrations and executive gatherings,
we select regions where we can:

• manage venues directly
• oversee vendor coordination
• ensure cultural appropriateness
• remain personally present during execution

Expansion into a region only happens
once trust networks are established.

Please register to get access to all the possible programs and benefits here

We've been doing pottery for over 60 years. In our family workshop we hold workshops, and our pottery is sold in various countries around the world

For this reason, wares fired in wood coal fired kilns are often placed in the kiln into saggars, ceramic boxes, to protect them

/ Quality

Modern kilns powered by gas or electricity are more easily controlled than older wood or coal fired kilns

/ Legacy

In a Western adaptation of traditional Japanese Raku ware firing, wares are removed from the kiln while hot

/ Persistence

Unfired pots are first brought to the place where a mound will be built, customarily by the women and girls of the village

/ Feeling

Head and Travel Designer

Executive Logistics and Transport Manager

Reach out if you have any questions or ideas.